Today’s hint..

“One word hint”


“The hint for question #3 is Wessonality (ding)”


The longtime spokeswoman for Wesson cooking oil was actress Florence Henderson, Although she sang the jingle, the word “Wessonality” was actually coined by a copywriter named Mark Itkowitz at BBDO New York in 1976. His initial concept was to use the Sam Cooke version of the song “Personality”. It was Jim Jordan, who was BBDO’s Creative Director who suggested using the version by Johnny Mercer as the basis for the campaign. Florence Henderson would appear in television commercials for Wesson from 1976 until 1996.

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